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Consulting & Strategy for Sales Financing

Leasing market continues to grow

In 2023, the German leasing industry continued to grow, increasing its volume of new business by 19.5% to EUR 83.5 billion, according to the Federal Association of German Leasing Companies (Bundesverband Deutscher Leasing-Unternehmen, BDL). Passenger cars remained the strongest object group with a share of 62%; new business in this group increased by 21%. This means that one in two newly registered passenger cars in Germany was leased – clear evidence of the continuing trend towards flexible vehicle use. Alternative mobility solutions such as bicycles and e-scooters reported strong growth of 24%, underlining the growing demand for sustainable mobility concepts.

In 2023, business with commercial vehicles grew by 14%, and production machinery maintained its key importance in the leasing market as well.1 Both segments reflect the stability and importance of the manufacturing industry, which continues to rely on leasing also in a dynamic market environment.

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In the first three quarters of 2024, the leasing industry continued its stable growth. The volume of new business increased by 5% year-over-year. Demand for leasing solutions remained particularly strong in the passenger car (+6%), commercial vehicle (+4%) and production machinery (+4%) object groups, demonstrating the resilience of the industry.
However, the weakened macroeconomic environment is becoming a heavy load. In 2024, a total of 2.8 million new vehicles were registered, which was slightly below the level of 2023. One of the reasons for this is the expiry of various subsidy programs for electric vehicles.

A general reluctance to invest clashes with transformation needs in specific areas, e.g. digitalization of schools, artificial intelligence and public infrastructure. For leasing companies, it is important to specifically leverage opportunities in these growth areas while actively managing costs across all business areas.
In any case, the leasing industry remains a key financing partner for companies in Germany – especially in times of crisis. It supports the transition to a future-oriented economy, primarily through flexible investments in mobility, sustainability and innovative technologies. 
As a leading management consultancy specializing in financial services, we help you develop and successfully implement sustainable strategies and business models.

Find out how your industrial or retail company can develop the perfect financing solution for your product.

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Develop leasing and rental models

Promoting sales and increasing margins through flexible usage models

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Design product-related ecosystems

Integrating financial and payment services into platforms and marketplaces

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Intelligent data use along the product life cycle

Basing decisions on product usage and financial services data

„In the area of sales promotion, customized financing solutions, service offers and the pay-per-use model at the point of sale are the tools of the hour to achieve greater customer loyalty, higher satisfaction and fair pricing.“

 

Dr. Klaus Strenge, Partner