Pro-active customer centricity as a value creation maxim

Knowing customer needs and a trustful customer relationship are key for success and still a competitive edge. But this competitive advantage is jeopardized by competitors who systematically collect and evaluate know-how about customers online. Banks and insurance companies should become aware of and enhance the precious value of active and passive customers. In addition, they shall strengthen the existing relationship between consultants and customers in order to remain key players on the market. Their sales and service staff is currently the quickest, most cost-efficient and effective way to establish longstanding and profitable customer relations.

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