Savings banks – corporate banking sales

In corporate banking sales, current market conditions are offering attractive income potential for savings banks.

Challenges in the corporate banking business of savings banks

Savings banks face unique challenges in corporate banking due to their special position and size. They are in direct competition with large banks and must act strategically with their comparatively limited resources in order to make the best use of their strengths and remain competitive.

Intense competition in the banking sector

Competition in the corporate banking segment is particularly intense. Savings banks need to highlight their special features to differentiate themselves from other banks and financial services providers. They must clearly communicate their unique selling points to attract and retain corporate customers in the long term.

Digitalization as the key to success

Digitalization is fundamentally transforming the corporate banking segment. Savings banks have to invest in modern technologies and offer digital solutions if they want to meet their customers’ requirements and keep pace with technology-savvy competitors.

Adapting to changes in customer behavior

The behavior of corporate customers is constantly evolving. They increasingly expect a seamless and digital customer experience. To meet these expectations and secure long-term customer relationships, savings banks must adapt their processes and services accordingly.

Demographic change and its effects

The challenge of succession planning in medium-sized companies and the shortage of skilled workers are being exacerbated by demographic change. Savings banks play a decisive role in corporate succession processes and need to develop innovative HR strategies to ensure long-term success.

Strategies for customer retention and acquisition

Attracting and retaining corporate customers requires targeted, customized strategies. Savings banks should use their local knowledge and networks to build close customer relationships and understand the specific needs of their corporate customers.

Customer centricity and tailored solutions

Agility and adaptability are essential for savings banks in order to cope with rapidly changing market conditions. They must be able to offer tailored solutions that meet the individual demands of corporate customers. This also includes mastering the ESG transformation to ensure lasting success in the market.

Solutions for corporate banking sales

We have developed specific solutions to effectively meet these challenges. These are based on our expertise and work towards the goal of sustainedly strengthening the position and performance of savings banks in corporate banking sales.

Wallet and potential analysis

We carry out a wallet and potential analysis to determine your status quo. In doing so, we aim to identify qualified potential and strengthen the corporate banking sales strategy.

Clear competitive profile

We analyze the individual strengths of the savings bank, current market trends and competitive conditions to strengthen the savings bank’s profile and USPs.

Eigenland® methodology

We conduct a workshop using the Eigenland® methodology to derive the action plan for the corporate banking segment. This way, jointly supported, concrete measures can be identified and implemented in day-to-day work.

“The current market conditions continue to offer attractive income potential in corporate banking for savings banks – on the condition that they position themselves properly.”

Christian Rupp, Partner

Our references

Publication

Corporate Banking Study 10.0

This corporate banking study reveals how to take full advantage of these opportunities – and in which three fields of action you need to set the course for growth.

Publication

CFO Study 2024

Current assessment and fields of application for AI in financial organisations.

Publication

Private Banking Study Germany 2024

The development of the private banking market in Germany and the associated challenges and opportunities.

Publication

Sustainability information by zeb

Our strategy has a clear focus on ESG (environmental, social and governance) aspects.

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Publication

zeb.market.flash. Issue #50: Interest rate turnaround 2.0 – banks need to adapt

This issue gives a compact overview of the most important developments in the global banking market in Q3 2024.

Christian Rupp

Partner

Tobias Schnitzler

Senior Manager

Jan-Christoph Wall

Manager

Transformation and Change for Financial Services

Consulting for Financial Services

Insights für Financial Services

ESG für Financial Services

zeb - partners for change

Savings banks – corporate banking sales

Challenges in the corporate banking business of savings banks

Intense competition in the banking sector

Digitalization as the key to success

Adapting to changes in customer behavior

Demographic change and its effects

Strategies for customer retention and acquisition

Customer centricity and tailored solutions

Solutions for corporate banking sales

“The current market conditions continue to offer attractive income potential in corporate banking for savings banks – on the condition that they position themselves properly.”

Our references

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