From data to deals
Why data-driven sales management is becoming a success factor for cooperative banks
The changed customer, market and competitive landscape is opening up new opportunities for cooperative banks to service their customers in a more tailored, efficient and effective manner. Consistent data-driven sales management is a prerequisite for making customer potential transparent, increasing steering capabilities and making sound sales decisions.
Increasing competitive pressure, regulatory requirements and limited resources necessitate a strategic realignment of sales management. A modern approach to sales management combines clear target systems with data-based action incentives and consistent, cross-channel customer engagement.
The success of such an approach hinges on a common vision of the Executive Board and sales management, clearly defined responsibilities and the consistent use of data across all sales units.
Read our white paper to find out how to strengthen collaboration between your sales units using clear structures and integrated channels to make your bank fit for the future!
