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Agile Readiness Study 2025 

Really agile or just frustrated? 

How companies incorporate agility after the hype 

Key findings:  

1.

The agility hype is over. Many companies have entered a phase of disillusionment. Employees are frustrated. The reason is simple: there is a gap between the desired change and the reality they experience. 

 

2.

The understanding of agility has grown, but its structural integration within the organization is lagging behind. Many institutions have set out with a clear vision, but there is a lack of common thread when it comes to implementation. 

3.
Agility has many facets. Our consultants’ diamond model comprises eight dimensions. They all have to interact to bring about lasting change in an organization. 

4.

 45 percent of companies surveyed have at least initiated the transformation towards a fully agile organization. Major progress has been made in the areas of leadership, IT and working environment.

5.

Four fields of action play a key role in the transformation. Companies need to create the right degree of agile structures, become “implementation giants” and drive the change (or allow it to be driven).  

The euphoria has faded – which is quite normal. Agility is just as much subject to the “hype cycle” as any other topic. This is actually good news for courageous companies, as we analyze in the first chapter. 

In the second chapter, we take stock based on our Agile Readiness Check – a survey of companies – which we use to measure the agile maturity level of organizations: where do financial institutions stand in this transformation? We outline a detailed picture of the transformation along the eight dimensions of our diamond model. Overall, more companies have embarked on this journey, they are trying out agile methods, and the understanding of leadership has also changed. Yet, the people who are driving the change are still too often held back by the system. What’s missing are structures that integrate agility into the organization, a clear transformation design and methods to not only invoke cultural change, but also to measure it. 

In the third chapter, we analyze the consequences of this. We identify three fields of action that organizations should address in order to become truly agile. Here you will learn how to go from planning giant to implementation giant, how to determine the right degree of agile structures for your organization and individual areas, and why it is a challenge for executives to let change happen. 

Many have grown tired, but you shouldn’t lose heart!  We outline why making the effort is worth it. 

Scrum Guide (1995)
Agile Manifesto (2001)
Application in start-ups (dot-com bubble) (2000s)
Agile explorers in the financial​ industry (e.g. ING) (2015)​
Agility hype in Germanbanking (2019)
COVID crisis as a dampener (2020/21)
Agility fatigue 2025 (today)​
Agile pioneers 2025 (today)​
Slope of Enlightenment ​
Plateau of Productivity​

Order form

Register now to read the full study online. Please fill out the form and a link will be sent to you by email. 
 

Note: Only German version available

Feel free to contact us

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Martin Fürst

Expert Partner

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Patrick Neumann

Senior Manager

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Marion Pfaller

Senior Manager

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Fabian Grimm

Manager

Anna Schnier

Anna Schnier

Consultant

Further reading

zeb is a thought leader in the financial services sector. Below you will find a selection of our current publications.
 

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