Aging well

The countries facing the greatest demographic challenges – and how insurance companies can respond to these

By reading this study, you will find out what demographic challenges insurers are facing – and how they can master them. We have analyzed large amounts of data on population development, age structure and labor force participation from all over Europe to identify the countries whose populations will decline and age as well as those whose populations will remain young and keep growing. The differences we found are astonishing; you should know them in order to make informed strategic decisions.

Countries with declining and aging populations pose particular challenges for insurers. We have analyzed what it takes to be successful in these markets and what you can do to win over the increasingly contested target group of young customers.

We have also come up with measures for you to not only attract new employees, but also to retain their existing workforce more effectively in order to counteract the increasing shortage of staff. The good news is: insurers are in a powerful position to tackle these challenges, as the latest figures on growth, profitability and solvency of the 25 largest companies show.