Cooperative banks – pricing
In recent years, the pressure on cooperative banks with regard to pricing has increased significantly. Let us show you how we can help you meet the associated challenges.
Cooperative banks are faced with rising challenges when it comes to pricing. What is more, the BGH (German Federal Court of Justice) ruling of April 27, 2021 requires resource-intensive approval processes that make price adjustments significantly more complex.
On top of that, in the wake of the interest rate turnaround the net interest spread for deposit business has returned to cooperative banks’ profit and loss (P&L) statements after more than a decade of absence. This is accompanied by increased competition for customer deposits, which has led to a noticeable surge in deposit withdrawals at many institutions.
The interest rate turnaround has also caused a dramatic slump in the lending business of many banks, which in turn has given rise to intense price competition. In addition, the complexity of product administration is increasing, so that even significant six-figure income is not always recognized in P&L statements.
zeb offers cooperative banks comprehensive support with all things pricing. This includes developing a tailored pricing strategy, optimizing the pricing of individual products and strengthening the sales staff’s ability to enforce prices.
We are also very familiar with the omni-channel platform (OCP), which we use to dovetail all planned pricing measures (current account, main bank model, member bonus, etc.) in a targeted manner.
In the last five years, we have carried out over 200 successful pricing projects within the German Cooperative Financial Network. Thanks to our comprehensive experience and high level of expertise, we are able to use standardized process models in all projects. These
and are nevertheless individually tailored to the specific needs of each cooperative bank.
Heidelberger Volksbank
Volksbank Bad Kissingen
Volksbank Alb
Volksbank am Württemberg
Volksbank Rhein-Lippe
Münchner Bank
Volksbank Kaiserslautern
Volksbank Münsterland Nord
Volksbank Trier
VerbundVolksbank OWL
Volksbank Krefeld
Dortmunder Volksbank