The competitive dynamics in the children’s custody account segment have accelerated considerably due to the planned introduction of the early start pension. Direct and neobanks are using the new funding framework to gain market share with digitalized and incentivized offerings. The digital closing processes represent a decisive competitive advantage, as young customers and their parents increasingly expect simple, fast and fully digitalized solutions.

For traditional banks this means that by proactively implementing customer-oriented and innovative offerings at an early stage, they can not only secure their market positioning but also strengthen it in the long term. These offerings will allow them to sustainably consolidate their role as important market players and build stable, trust-based customer relationships in the junior customer segment.

Regional banks in particular will benefit from their strong local roots, a dense branch network and long-standing customer loyalty. By combining digital services with custom advice and proximity, they can secure their relevance to position themselves successfully in a dynamic competitive environment.

In order to optimally leverage the potential of the early start pension, banks have to invest in digital infrastructure, customer-friendly closing technologies and targeted communication. This is the only way for them to retain young target groups in the long term and build stable, trust-based customer relationships.

With our modular range of advisory services for the early start pension, we provide comprehensive support to banks and savings banks in successfully tapping the market in the children’s custody account segment.

Take the opportunity to win over the junior customer market at an early stage by leveraging the early start pension. We help you develop tailor-made solutions and provide you with efficient implementation support.