Retail Pricing Study 2025
Understanding customer behavior, increasing income
The german Retail Pricing Study 2025 provides in-depth insights into customer needs, usage behavior and price sensitivities in retail banking. It centers on decisions and preferences relating to current accounts, securities accounts and deposit products.
By examining different consumer profiles, the study delivers a significant benefit for institutions. The analysis shows how different customers perceive prices and which factors influence their decisions, thus drawing a differentiated picture of current market dynamics.
The study builds on these findings to provide valuable ideas for institutions to specifically align their products and services and take up a strong position in the competitive environment. It helps to precisely identify expectations and successfully implement pricing strategies.
Download an excerpt from the Retail Pricing Study 2025 now to find out more!
