Pricing Excellence—choosing the right pricing strategy


Stabilize the P&L statement with the right pricing strategy

Even before the coronavirus pandemic, interest rates were already at rock-bottom and the interest income of banks and savings banks continued to plummet. According to interest rate forecasts by leading economic institutions, a turnaround is not expected for the time being, partly because of the current economic turmoil.

Adjusting account management fees more and more frequently—this is no longer a taboo. Many banks are increasingly raising their price thresholds, which is triggering a change in customer behavior. When adjusting prices, it is therefore important to improve the range of services offered in parallel and to keep an eye on a good client-bank relationship. 

In this issue of core we show you how to successfully introduce an overall customer pricing system—and which factors determine success or failure.

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Further reading

zeb is a thought leader in the field of financial services. Please find a selection of our recent publications below.