English
German
English
German
Swiss Asset Management Study 2025
In 2024, the assets under management (AUM) of Swiss asset managers increased to a record CHF 3.45 trillion, firmly consolidating Switzerland’s position as the third-largest asset management hub in Europe and a key pillar of the continent’s financial landscape.
«The Swiss asset management industry is facing persistent cost and margin pressure with limited organic growth opportunities in the domestic market. Expanding into private markets is an opportunity – not only to enhance profitability, but to remain competitive.»
Norman Karrer, Managing Partner, zeb Switzerland
The results of the Asset Management Study 2025, published in collaboration with zeb, highlight that growth is increasingly driven by market performance – and that the future hinges on expanding international reach, tapping into private markets, and accelerating innovation.
