Pricing Excellence—choosing the right pricing strategy
Stabilize the P&L statement with the right pricing strategy
Even before the coronavirus pandemic, interest rates were already at rock-bottom and the interest income of banks and savings banks continued to plummet. According to interest rate forecasts by leading economic institutions, a turnaround is not expected for the time being, partly because of the current economic turmoil.
Adjusting account management fees more and more frequently—this is no longer a taboo. Many banks are increasingly raising their price thresholds, which is triggering a change in customer behavior. When adjusting prices, it is therefore important to improve the range of services offered in parallel and to keep an eye on a good client-bank relationship.
In this issue of core we show you how to successfully introduce an overall customer pricing system—and which factors determine success or failure.
This publication is only available in German.
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