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Systematically unlocking earnings potential
Pricing is one of the most effective levers for driving long-term earnings growth in the banking industry. Banks often have pricing potential of at least 1 to 1.5 per mill of their average total assets (ATA). This potential can be unlocked through strategic, data-driven pricing – without losing sight of value for the customer.
zeb helps banks comprehensively evolve their pricing strategies – from identifying potential to implementation and ensuring long-term integration into processes, sales concepts and IT.
Our focus areas
We help you optimize your pricing strategy across all relevant business areas:
- Personal and business checking accounts
- Card business
- Deposit and lending business
- Loyalty and added value programs
In doing so, we combine pricing excellence with customer-centric offer concepts, laying the foundation for long-term growth and higher earnings.
Holistic approach rather than isolated pricing measures
In order to be successful in the long term, a pricing strategy should involve much more than just individual fees or interest rates. In close collaboration, we help you develop solutions that integrate seamlessly into your organization.
Our consulting approach combines pricing with:
- Target group concepts (e.g. young customers or private banking)
- Integrated performance and risk management as well as regulatory requirements
- Sales, including sales management
- Technical implementation within existing IT and data center solutions such as OSP, agree21 or Avaloq
This leads to pricing concepts that make business sense and can be implemented efficiently.
“Pricing decisions have a direct and significant impact on profits. Therefore, they should always be based on sound judgment and not on impulse. This is clearly evident in our consulting work: we typically increase earnings by more than 30%.”
Dr. Peter Klenk, Partner, zeb
Part of our sales suite
Pricing is a key component of any modern sales strategy. You can find more detailed information on specific topics in our sales suite.
Why zeb?
As a leading management and strategy consultancy for banks, we combine strategic consulting, in-depth banking expertise and many years of implementation experience. In close collaboration, we help our clients develop pricing solutions that boost earnings, inspire customers and become firmly established within the respective institutions.
