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Privacy policy for the use of our website

Privacy policy for the use of our website
In the following section we would like to inform you about the use of your data in accordance with Art. 13 of the General Data Protection Regulation (GDPR).

Responsibility
The controller named in the imprint is responsible for data collection and processing.

Data that we require:
When you visit our web pages, temporary usage data is stored on our web server as a log for statistical purposes in order to improve the quality of our web pages. This data record consists of

  • the page from which the data was requested,
  • the name of the file,
  • the date and time of the request,
  • the data volume transmitted,
  • the access status (file transmitted, file not found),
  • the description of the type of web browser used,
  • the IP address of the requesting computer, omitting the final three digits.

The above mentioned protocol data is saved anonymously only.

Data transfer to third parties
We transfer your data within the framework of order processing in accordance with Art. 28 GDPR to service providers who support us in the operation of our websites and the associated processes. Our service providers are strictly subject to our directives and are therefore contractually bound to us.

Cookies
We use cookies on our websites. Cookies are small text files that can be stored and read on your end device. A distinction is made between session cookies, which are deleted as soon as you close your browser, and permanent cookies, which are stored beyond the individual session. Cookies can contain data that make it possible to recognize the device used. In some cases, however, cookies only contain information on certain settings that cannot be attributed to a specific person.

On our websites we use session cookies and permanent cookies. Processing is based on Art. 6, para. 1, subpara. 1, point (f) GDPR with the aim of optimizing or enabling user guidance and adapting the presentation of our website.

You can set your browser to inform you about the placement of cookies. This makes the use of cookies transparent for you. You can also delete cookies at any time via the corresponding browser setting and block the placement of new cookies. Please note that our web pages may then not be optimally displayed and some functions may no longer be technically available.

Google Analytics
We use the “Google Analytics” web analysis tool to help us improve the design of our websites according to user needs. Google Analytics creates user profiles based on pseudonyms. For this purpose, permanent cookies are stored on your device and read by us. This enables us to recognize returning visitors and count them as such.
As part of the Google Analytics service, Google Ireland Limited supports us as a processor in accordance with Art. 28 GDPR. The processing of the data may also be carried out by Google outside the EU or the EEA (in particular in the USA). With regard to Google, an adequate level of data protection is guaranteed on the basis of the adequacy decision (EU-U.S. Data Privacy Framework). Google also undertakes to conclude standard contractual clauses with any sub-processors.
Data processing is based on your consent, provided that you have given your consent via our banner. You can withdraw your consent at any time. To do so, please follow this link and choose the appropriate settings via our banner.
We use Google Consent Mode V2 (Basic Mode). This means that your IP address will be transmitted to Google regardless of your settings in the banner. However, it will be deleted by Google immediately after identification and will not be logged. The processing is carried out in our legitimate interest in being able to better control and use certain functionalities of the Google services used on the website subject to consent. The legal basis of the processing is provided by Art. 6 Para. 1 Cl. 1 lit. f GDPR.

Microsoft Clarity
We use the tool “Microsoft Clarity” (hereinafter “Clarity”), a product of Microsoft Ireland Operations Limited (Ireland) and Microsoft Inc. (USA), respectively, to help us improve the design of our websites according to user needs. Clarity is a tool for the analysis of user behavior across our website. In particular, Clarity tracks cursor movement und creates a graphical representation of which areas of our website are used particularly frequently (heatmaps). Clarity may also record sessions so that we can view site usage in the form of videos. We also receive information about general user behavior on our website. The data collection using Clarity is transmitted to Microsoft and further processed by Microsoft for its own purposes. We have no influence on data processing by Microsoft. For more information, see https://clarity.microsoft.com/. The data processing by us and the transmission to Microsoft is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR, provided you have given said consent via our banner. You can revoke your consent at any time with future effect. If data is transferred to a third country, Microsoft guarantees an appropriate level of data protection in the respective third country.

Anonymous visitor measurement
We carry out anonymous visitor measurement on our websites. For this purpose, the protocol data of the web server and the shortened IP address are evaluated. It is not possible to draw any conclusions about your person.

Tracking pixel for the creation of Custom Audiences
Within our online offer, we use some so-called marketing pixels of the following providers:

  • the Meta pixel, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland and is used in connection with Facebook and Instagram
  • the LinkedIn Insight Tag, which is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
  • the Reddit Pixel, which is operated by Reddit Inc., 548 Market St. #16093, San Francisco, California 94104, USA
  • the Spotify Pixel, which is operated by Spotify AB, Regeringsgatan 19, 11153 Stockholm, Sweden
  • the Xing Pixel, which is operated by New Work SE, Am Strandkai, 20457 Hamburg, Germany
  • the Google Tag, which is operated by Google Ireland Limited, Gordon House, Barrow Street, Ireland.

If a user clicks on an advertisement that we have placed via one of these networks, an addition is added to the URL of our linked page by the corresponding pixel. If our site allows the sharing of data via pixels, this URL parameter is inscribed in the user's browser via a cookie that our linked site sets itself. This cookie is then read by the respective pixel and enables the data to be forwarded to the provider.

With the help of such a pixel, it is possible for the provider on the one hand to determine the visitors to our online offer as a target group for the display of advertisements. Accordingly, we use pixels to display the ads placed by us to such users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to the providers (so-called "Custom Audiences"). With the help of the pixels, we also want to ensure that our advertisements correspond to the potential interest of the users and do not have a harassing effect. In this way, we can further evaluate the effectiveness of the advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on an advertisement and then performed an action (so-called "conversion").

The data collected is anonymous for us, so it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by the respective provider so that a connection to the respective user profile is possible and the provider can use the data for its own advertising purposes in accordance with the respective data usage policy (https://www.facebook.com/about/privacy; https://www.linkedin.com/legal/privacy-policy, https://www.reddit.com/policies/privacy-policy, https://www.spotify.com/de/legal/privacy-policy/, https://privacy.xing.com/en, https://policies.google.com/privacy?hl=en). The data may enable the providers and their partners to place advertisements on and outside the respective platform.

The data processing associated with the use of the pixels is only carried out with your express consent in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. To exercise your revocation, delete all cookies and reject the storage of cookies when you open the website again.

Contact form
You have the option to contact us via a web form. If you want to use our contact form, we require your name and e-mail address. You can provide further information, but you are not obliged to do so.
By sending this e-mail you agree to the electronic recording and storage of the data provided by you. The legal basis for the processing is therefore Art. 6, para. 1, subpara. 1, point (a) GDPR (consent). We use your data exclusively to process your inquiry.

Your data protection rights
You can revoke your consent at any time with future effect. You also have the right to information, correction, deletion and to limit the processing of your data. If you are of the opinion that your data is being processed unlawfully, you can also complain to a data protection supervisory authority.

Questions about data protection
You also have the right to contact us at any time if you have any questions about data protection. The easiest and fastest way to reach us is by e-mail to data-protection@zeb.de. We are also happy to receive your message by mail. Please send letters to the following address:

zeb.rolfes.schierenbeck.associates gmbh
Data protection
Hammer Str. 165
48153 Münster
Germany

We are happy to provide you with further information upon request.