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The Raiffeisen Banking Group Salzburg (RBGS) is breaking new ground with an innovative, integrated model in private banking. The aim is to combine all aspects of financial and wealth management under one roof and thus offer comprehensive support for affluent clients.
Markus Bräckle, Senior Manager at zeb and an expert in this field, provides insights into the opportunities offered by this model and the changing expectations of clients in private banking.
Mr. Bräckle, what makes the new private banking model of Raiffeisen Banking Group Salzburg stand out?
Markus Bräckle: The new model stands out because of its holistic approach, which consolidates all of the client’s wealth and financial issues under one roof. This 360-degree perspective is in great demand in private banking, as clients increasingly reflect on their actions and prefer to place all their wealth matters in the hands of a qualified advisor. The new model not only includes traditional investment products, but also topics such as real estate, works of art and corporate investments. Salzburg – with its strong regional roots and international appeal – offers ideal conditions for this approach.
How do you see the future development of the private banking market in Austria, especially for regional banks?
Markus Bräckle: How do you see the future development of the private banking market in Austria, especially for regional banks?The market for private banking in Austria is highly attractive because it is growing fast. Especially regional banks such as RBGS have good opportunities, as their proximity to clients and their regional roots engender a high level of trust. Salzburg is one of the five hotspots for wealth management in Austria, and RBGS makes clever use of this advantage. The target group includes not only locals, but also wealthy people from the neighboring Bavarian districts who have a close connection to Salzburg. This potential should continue to ensure growth in the coming years.
What role does relationship management play in private banking and how should it ideally be structured?
Markus Bräckle: Relationship management is the key success factor in private banking. Clients expect their advisors to take care of all aspects of their wealth and to apply a 360-degree perspective. This requires not only professional expertise, but also continuity in the relationship. In contrast to many competitors in the German-speaking region, where advisors change frequently, RBGS has a very stable team. This stability creates trust and is crucial when it comes to meeting clients’ high expectations in the long term.
The interview with Markus Bräckle underlines that Raiffeisen Banking Group Salzburg, with its new, integrated model in private banking, is well positioned to meet changing client needs. The combination of stable relationship management, regional roots and comprehensive financial and wealth planning offers great opportunities for further growth in an increasingly demanding market. RBGS has the potential to establish itself as one of the leading providers in private banking not only in Salzburg, but also beyond.
