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Your way to Pricing Excellence

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Pricing Excellence

The price is regarded as the greatest lever for the profitability of a bank or savings bank. Corresponding investments therefore pay for themselves very quickly. In their current book "Your way to PRICING EXCELLENCE", zeb authors present the basics, challenges and success factors for better pricing and enforcement.

To order a book, please click here.

zeb's international pricing excellence team designs and optimizes for private and corporate clients: 

  • Current account models
  • Account finder
  • Securities and custody accounts
  • Credit prices (under MARZIPAN, agree21 etc.)
  • Loyalty programs and total customer pricing. 

Order our new free hub for quick analysis of the willingness to pay on accounts now.

This publication is only available in German. Are you interested in a presentation of our results and a further exchange of ideas? Then feel free to contact us.

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Feel free to contact us

Peter Klenk, zeb

Dr. Peter Klenk

Partner

Further reading

zeb is a thought leader in the field of financial services. Please find a selection of our recent publications below.

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The future of banks: despite a positive outlook, caution is advised in 2024
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zeb.market.flash. Issue #47: Caution is advised despite positive outlook
2024 – transitional year to a new equilibrium.
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zeb MarketFlash 46; Zinserhöhung; Rate hike cycle
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zeb.market.flash. Issue #46: Rate hike cycle coming to an end
The central banks’ balancing act of tackling inflation without stalling the economy is going into the next round.
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Bank crashes in 2023
Misfortune or systemic imbalance?  Lessons and consequences of recent bank failures for banking supervision in the euro area.
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zeb.market.flash. Issue #45: Regulatory gaps between the U.S. and the euro area”.
The banking turmoil in March 2023 caused some U.S. banks to fail, while euro area banks remained stable. Our detailed comparison reveals existing regulatory gaps between midsized U.S. banks and euro area banks.
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Market Flash, Regulation
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zeb.market.flash. Issue #44: Banking turmoil raises old familiar questions
The collapse of Silicon Valley Bank and Credit Suisse in March 2023 caused significant turmoil in global banking and beyond.
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MarketFlash#43: Value drivers in banking
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zeb.market.flash. Issue #43: Value drivers in banking
With challenging times ahead, banks start to brace themselves amidst bleak economic outlook. But the question remains: is there a universal framework of value drivers?
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zeb.market flash issue 42
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zeb.market.flash. Issue #42: Rebirth of the deposit business
How did the deposit business fare in the past, how will it develop and what is the current playing field across Europe? Is a “battle for deposits” looming?
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zeb.market.flash. Issue #41: Soaring interest rates in turbulent times
It is official: The era of zero interest rate levels seems to be over, but banks are currently not dealing with an isolated and gradual rate increase.
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zeb.market.flash: Issue #40
Q1 2022: Post-war economic perspectives and impact on banks
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Next in payments
Payments are spearheading innovation in the financial industry. So how will Europeans pay for things in future?
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zeb.market.flash: issue #39
Q4 2021: The green investment challenge for banks.
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zeb.market.flash: Issue #38
Q3 2021:European banks build momentum for the second half
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zeb.market.flash: Issue #37
Q2 2021: Promising first half for the banking sector
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zeb.market.flash: Issue #36
Q1 2021: Inflation on the horizon – bank stocks are rallying
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Deutschlands Private-Banking-Anbieter verdienen mit ihren wohlhabenden Kunden immer weniger Geld.
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Process management study 2020
No luxury, but indispensable in the future!
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Serviceorientiertes Pricing-Framework als Stellhebel.
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Seizing the opportunities in retail sales.
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Sustainability Study 2020
Rising demand is changing the banking business for good.
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Robotic Process Automation Study
Study and new simulation tool: Check out the potentials of  your processes.
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Pricing Excellence—choosing the right pricing strategy
How to successfully introduce an overall customer pricing system.
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core Cooperative Banks: Digital Transformation
How cooperative banks are mastering the digital transformation.
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EBS Climate Change
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European Banking Study 2020: the climate edition
Climate change and its impact on banking.
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Agility—the greatest misunderstanding of our time. Read more about the key findings in our latest study.
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Nach und nach alle Mitarbeiter mit auf die Reise in die digitale Zukunft nehmen.
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European Banking Study 2019
Profitabilität bleibt Kernproblem europäischer Banken; konsequente Digitalisierung ein Erfolgsfaktor.
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Digital Pulse Check 3.0
Banks need to win customers over on the digital front
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European Retail Banking Study 2019
Banks can considerably improve their profitability if they concentrate on their traditional strengths.
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Corporate Banking Study 6.0
In the end, the digitally networked bank wins.
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The European CFO in Financial Services
The CFO as Chief Future Officer—the new role of bank CFOs.
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Cloud-based service models taking over the banking industry.
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The current market and regulatory changes require decisive action from savings banks.
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Together with our clients, we analyze the challenges savings banks are facing in a difficult market environment.
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core "Verbindung: Sparkasse" faces
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Digital transformation forces savings banks to evolve their regional business models and to clearly focus on their customers.
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Private Banking in a digital world
Digital transformation is about to shake the world of private banking to its very core.
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Profitability analysis based on a business case.
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Regional banks facing digitalization, regulatory and low interest rate challenges
How savings banks and cooperative banks remain profitable .
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Your way to Pricing Excellence, 2nd edition
Pricing is the biggest lever for profitability.
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Self-development
Sustainable change of teams and cultures.
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Risk and preference measurement at credit institutions
Developing a risk-bearing capacity concept.
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Social interaction in securities investments
A behavioral-scientific consideration and empirical analysis of collaborative recommendation systems.
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Mergers of regional credit institutions in Germany
Influencing factors and interdependencies of post-merger integrations.
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Mobile Banking Austria
Success factors from our current benchmarking.
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Mobile Banking Schweiz
Erfolgsfaktoren aus unserem aktuellen Benchmarking.
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