Self-development

Cover_Selbst-Entwicklung_1920x1080.jpg

Pro-active customer centricity as a value creation maxim

Knowing customer needs and a trustful customer relationship are key for success and still a competitive edge. But this competitive advantage is jeopardized by competitors who systematically collect and evaluate know-how about customers online. Banks and insurance companies should become aware of and enhance the precious value of active and passive customers. In addition, they shall strengthen the existing relationship between consultants and customers in order to remain key players on the market. Their sales and service staff is currently the quickest, most cost-efficient and effective way to establish longstanding and profitable customer relations.
 

This publication is only available in German.

Order form

Thank you for your interest. Please fill out the form to receive a link to the complete document.

Zustimmung Publikationen

Unsere Datenschutzerklärung finden Sie hier.

Further reading

zeb is a thought leader in the field of financial services. Please find a selection of our recent publications below.