Pricing Excellence—choosing the right pricing strategy

Cover_Core#12.jpg

Stabilize the P&L statement with the right pricing strategy

Even before the coronavirus pandemic, interest rates were already at rock-bottom and the interest income of banks and savings banks continued to plummet. According to interest rate forecasts by leading economic institutions, a turnaround is not expected for the time being, partly because of the current economic turmoil.

Adjusting account management fees more and more frequently—this is no longer a taboo. Many banks are increasingly raising their price thresholds, which is triggering a change in customer behavior. When adjusting prices, it is therefore important to improve the range of services offered in parallel and to keep an eye on a good client-bank relationship. 

In this issue of core we show you how to successfully introduce an overall customer pricing system—and which factors determine success or failure.

Order form

Thank you for your interest. Please fill out the form. The publication will be send soon.

Consent to publications

You can find our privacy policy here.

Further reading

zeb is a thought leader in the field of financial services. Please find a selection of our recent publications below.

Your search unfortunately did not yield any results. Please change your search criteria and try again.